It’s the time of year when marketers alike attempt to forecast the foreseeable future. As 2024 nears, we spend considerable time and effort planning and preparing how to best reach and connect with audiences and how to make a lasting and impactful impression. Anticipating future marketing trends is a crucial and valuable part of the…
Google has confirmed the rollout of its latest core algorithm update, dubbed the “October 2023 Core Update.” This marks the third core update to Google’s search ranking systems this year, following the March and August core updates. As with previous core updates, the changes are expected to take multiple weeks to complete. It’s normal to…
Hey there, fellow tech enthusiasts! Today, we’re diving headfirst into a topic that’s been buzzing like crazy in the tech world: the future of AI and how it might snatch up some of our beloved human jobs. But don’t worry, I promise it’s not all doom and gloom. We’ll also chat about how this brave…
Chances are, by now you’ve heard of ChatGPT, the generative AI app that has received attention for its conversational and human-like responses to queries. Launched by OpenAI toward the end of last year, the chatbot uses a language processing model to predict responses that are eerily reflective of human speech and take mere seconds to…
In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced…
This year is an exciting time for website trends. It is imperative that marketing agencies stay on top of the latest web design trends, ensuring clients receive the most modern, functional designs that appeal to mass audiences. While we are all drawn to attractive websites, it takes more than just a pretty design to draw…
Meet A Mom: Jess Meet A Mom HI! Im Jess Stoffel, owner of Epic Media Inc., an internet marketing company specializing in website design, SEO and social media marketing. I grew up in the Detroit area and moved to Evanston in 2006 after I graduated from Oakland University. In Evanston, I met my husband Chuck…
Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase. Human psychology plays a massive role in determining the kind of experience a visitor to your site has. Website design optimization that makes use of the principles of psychology and…
Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting. You likely outline and practice…
Local Businesses Will Need Websites More than Ever in 2019! As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even…
When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want to be successful in website design then you require much more than just having the right tools. Before we get into SEO, there are a few basic elements…
As we conduct more and more of our daily business interactions online, it’s never been more critical to offer users a seamless, frictionless digital experience that aligns with their daily lives. Users have come to expect an optimized user experience as a basic requirement, and it’s now become a prerequisite implementation strategy across all platforms…
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?…
The Internet has been around for quite some time already. Just like any invention, it keeps evolving. Network speeds get faster and we can now connect to the World Wide Web using a variety of devices – from desktop computers to mobile phones and even watches. Naturally, together with the technological evolution, the needs and…
Trying to keep up with the current best practices for SEO is a full time job in itself. It seems the strategies that help a website rank are constantly changing. Take backlinking, for example. For years, websites with the most backlinks could be found at the top of the search results for their targeted keywords.…
Have you ever wondered how websites adjust to different devices? Or why your website has trouble doing the same? Well, the reason for this is simple. Your website is not designed for that function. You’re not alone in this – not all entrepreneurs are aware of responsive web design. If your website is not responsive,…
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve) rankings and traffic. Unfortunately, in the…
Every wonder why small business website design seems to be behind the times? As the Internet landscape evolves, good website design has become a key factor to all businesses from startups and small businesses, to brands and large websites. Large businesses boast iconic images and initially unknown brands are skyrocketing to worldwide recognition, while startups…
You’ve probably heard it before: To get recruited, you need to create your online recruiting profile, or your athletic resume. But is it really necessary? If I’m good enough won’t coaches just find me? Wouldn’t it be just as easy to start firing emails out to college coaches? The answer: Creating your recruiting profile or…
Whatever the goal of your website is, whether to sell products, let customers make appointments to see you, generate new leads, or simply to raise awareness of your brand, there are some core principles that every website build should follow. While there are a number of technically sound best practices every business owner should keep…