In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced…
This year is an exciting time for website trends. It is imperative that marketing agencies stay on top of the latest web design trends, ensuring clients receive the most modern, functional designs that appeal to mass audiences. While we are all drawn to attractive websites, it takes more than just a pretty design to draw…
Meet A Mom: Jess Meet A Mom HI! Im Jess Stoffel, owner of Epic Media Inc., an internet marketing company specializing in website design, SEO and social media marketing. I grew up in the Detroit area and moved to Evanston in 2006 after I graduated from Oakland University. In Evanston, I met my husband Chuck…
Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase. Human psychology plays a massive role in determining the kind of experience a visitor to your site has. Website design optimization that makes use of the principles of psychology and…
Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting. You likely outline and practice…
Local Businesses Will Need Websites More than Ever in 2019! As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even…
When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want to be successful in website design then you require much more than just having the right tools. Before we get into SEO, there are a few basic elements…
As we conduct more and more of our daily business interactions online, it’s never been more critical to offer users a seamless, frictionless digital experience that aligns with their daily lives. Users have come to expect an optimized user experience as a basic requirement, and it’s now become a prerequisite implementation strategy across all platforms…
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?…
The Internet has been around for quite some time already. Just like any invention, it keeps evolving. Network speeds get faster and we can now connect to the World Wide Web using a variety of devices – from desktop computers to mobile phones and even watches. Naturally, together with the technological evolution, the needs and…
Trying to keep up with the current best practices for SEO is a full time job in itself. It seems the strategies that help a website rank are constantly changing. Take backlinking, for example. For years, websites with the most backlinks could be found at the top of the search results for their targeted keywords.…
Have you ever wondered how websites adjust to different devices? Or why your website has trouble doing the same? Well, the reason for this is simple. Your website is not designed for that function. You’re not alone in this – not all entrepreneurs are aware of responsive web design. If your website is not responsive,…
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve) rankings and traffic. Unfortunately, in the…
Every wonder why small business website design seems to be behind the times? As the Internet landscape evolves, good website design has become a key factor to all businesses from startups and small businesses, to brands and large websites. Large businesses boast iconic images and initially unknown brands are skyrocketing to worldwide recognition, while startups…
You’ve probably heard it before: To get recruited, you need to create your online recruiting profile, or your athletic resume. But is it really necessary? If I’m good enough won’t coaches just find me? Wouldn’t it be just as easy to start firing emails out to college coaches? The answer: Creating your recruiting profile or…
Whatever the goal of your website is, whether to sell products, let customers make appointments to see you, generate new leads, or simply to raise awareness of your brand, there are some core principles that every website build should follow. While there are a number of technically sound best practices every business owner should keep…
There are now more people using mobile devices than desktops. In fact, 51.12% of total web traffic now comes from mobile devices. If you’re planning on making a new website for your business or revamping the existing website, you need to consider choosing a website design that plays well with both mobile and desktop worlds.…
Consistency is a golden-rule in design. To provide a quality experience to your users it is essential that you are consistent in both design and content of your websites. Consistency is the biggest factor that separates a negative experience from a positive one. Consistency 1. Logical coherence and accordance. 2. A harmonious uniformity or agreement…
Hundreds of new custom-made and template-based websites are being launched every day. Many business owners are facing the question of whether or not to invest their time and money into a custom-made website. After working with both custom and template-based sites, I can say that for a company to thrive in a competitive market, custom…
Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to…