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Tag: strategic

Four steps of strategic brand management

Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take the brand equity of the company to new heights through sequential steps which add value to the brand and ultimately position the brand strongly in the mind of the customers. Thus, you will find that there are 4 steps which are the most important in strategic brand management and these steps give the maximum effect over a long period......

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