Over the years, I have worked with companies who block access to all social media platforms within their network. This move was probably intended to keep employees focused on their work. However, the marketing, HR, and sales teams really needed access to these networks! No, I’m not talking about encouraging everyone to go waste their days on YouTube, Instagram, Snapchat, TikTok, etc. I’m also not counting the necessary marketing tasks of running advertising and content campaigns. I’m referring to those of us in marketing and search roles who don’t have a perceived......

Continue Reading