In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced…
This year is an exciting time for website trends. It is imperative that marketing agencies stay on top of the latest web design trends, ensuring clients receive the most modern, functional designs that appeal to mass audiences. While we are all drawn to attractive websites, it takes more than just a pretty design to draw…
Over the years, I have worked with companies who block access to all social media platforms within their network. This move was probably intended to keep employees focused on their work. However, the marketing, HR, and sales teams really needed access to these networks! No, I’m not talking about encouraging everyone to go waste their…
Meet A Mom: Jess Meet A Mom HI! Im Jess Stoffel, owner of Epic Media Inc., an internet marketing company specializing in website design, SEO and social media marketing. I grew up in the Detroit area and moved to Evanston in 2006 after I graduated from Oakland University. In Evanston, I met my husband Chuck…
Local Businesses Will Need Websites More than Ever in 2019! As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even…
When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want to be successful in website design then you require much more than just having the right tools. Before we get into SEO, there are a few basic elements…
As we conduct more and more of our daily business interactions online, it’s never been more critical to offer users a seamless, frictionless digital experience that aligns with their daily lives. Users have come to expect an optimized user experience as a basic requirement, and it’s now become a prerequisite implementation strategy across all platforms…
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?…
Following a number of big announcements for the marketing industry in the second half of 2018, the coming 12 months will see significant pieces fall into place, with hiring expected to start for Amazon’s HQ2 in New York City, major marketing deals coming to fruition and legacy brands accelerating their focus on direct services to…
Trying to keep up with the current best practices for SEO is a full time job in itself. It seems the strategies that help a website rank are constantly changing. Take backlinking, for example. For years, websites with the most backlinks could be found at the top of the search results for their targeted keywords.…
Have you ever wondered how websites adjust to different devices? Or why your website has trouble doing the same? Well, the reason for this is simple. Your website is not designed for that function. You’re not alone in this – not all entrepreneurs are aware of responsive web design. If your website is not responsive,…
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve) rankings and traffic. Unfortunately, in the…
Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or…
You already know that having an online presence impacts the success of your business operation. One point that you may not be particularly clear on is the role that search engine optimization (SEO) plays in that process. Even though the major search engines are constantly updating the algorithms they use to prioritize searches, SEO is…