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Tag: PPC

The Key to Deciding if Pay Per Click (PPC) Advertising is Worth It for Your Company

I find it amusing that many in the inbound and content marketing space look down upon pay per click advertising almost as if it’s a black sheep in a world full of perfect marketing practices, never to be “fooled with” by such skillful (and altruistic) professionals. Let me be blunt for a second: If anyone ever gives you a blanket statement such as, “All PPC advertising is a waste” then they are a fool and you should ignore everything else they tell you from that point forward. Here is the reality: PPC......

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