Website Design with SEO

When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want to be successful in website design then you require much more than just having the right tools. Before we get into SEO, there are a few basic elements…

The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? What can you do to influence their decision-making process? Take social media engagement, for…

5 Smart Brand Strategies for Nonprofits

While you hear the term more in relation to for-profit businesses, branding is an important element of success for nonprofit organizations too. Your brand is what people think about when they think of your nonprofit. This impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence…