Let’s face it, it’s 2017 and we all have a pretty good understanding of social media and how it works, right? But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays, do you still think that you’re a social media guru? Allow…
If you’re not careful, it can get out of hand. Facebook, Twitter, MySpace, YouTube — they’re all powerful tools for marketing your business online, and you might be tempted to pursue them all. Before long, you’ll have half a dozen accounts, hundreds of people to respond to on each website, and a sense of dread…
Today, it’s hard to imagine business without the Internet. Rewind a few years, however, and it’s amazing how many digital skeptics were still around. Case in point: In 1995, Newsweek published the now infamous article titled The Internet? Bah! Insisting the web was just a fad, the article wrote off the idea of “cyberbusiness” altogether:…
I think the answer to this question lies in the answer to the ultimate question – ” What do you want to do with your website?” Both the ways have certain shortcomings. If you think at the very basic level even WordPress (WP) requires HTML/CSS and JS coding at certain instances. However, to make a…
A high-quality, well-functioning website is an absolute must in today’s business world. It can market your company, draw in new leads and, in most cases, bring in more sales and revenues in the long term. And for small businesses, it’s even more crucial. With a limited budget and not much cash for marketing and advertising,…
Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is…
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has developed a reputation by some…
LinkedIn is my absolute favorite social media platform. Not only does LinkedIn enable me to connect with my audience, but it’s also one of the fastest growing networks among small business owners and entrepreneurs – and I’ll tell you why. With all the social media sites coming up and trying to take over your day, there’s not one…
Is Your Social Presence Cringeworthy or Commendable? Have you ever come across a company’s social media presence that seemed too personal… or too robotic? We’ve all seen it once or twice – or perhaps a few dozen times. All too often, these underwhelming social media fails stand out much more than brands that are doing everything…
Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take the brand equity of the company to new heights through sequential steps which add value to the brand and ultimately position the…
Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago. It’s clear now that social media marketing is…
I’ve heard the excuses a million times: “I’m just a tiny business… Why would I need to build a website?” “Designing a website sounds like so much work… Would it be worth it?” “Why bother? My customers probably won’t even look at it.” The truth is, many small businesses should have a website. This isn’t…
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your…
Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid getting skipped over or ignored, savvy digital…
Local LOCM +% businesses today are in a unique position. On the one hand, they are no longer the “only” shop in town, as customers have more options than ever before thanks to the ubiquity of e-commerce. On the other hand, local businesses can now compete with the big box retailers without having to match…
Every company dreams of having a powerhouse brand that dominates their market space. However, it takes time to build your brand, not just in your market space but among your target audience. Your customers are ultimately what will enhance your brand’s reputation and elevate you in the public eye. You need to develop a strong…
By now, you’ve heard about content marketing, but if you haven’t invested in it yet, it might be because you’re skeptical of the long-term benefits; reluctant to invest heavily in what might turn out to be a fad. You might be intimidated by your perceived complexity of the strategy, afraid to dive in if you…
Did you know that Facebook now has more active users than China’s entire population – which is estimated to be 1.4 billion? With 1.5 billion users, Facebook is certainly a force to contend with and it goes without saying that if you are not marketing on Facebook for business then you are losing out…
My website is fine! Why would I want to waste the money on a new one? Have you heard someone say this recently? Worse, have you said it yourself? Now may be the best time to invest in a new website. Here are eight more reasons why you should probably pull the trigger: 1. Site is…
One of the hardest things for business owners to measure is the ROI of social media marketing. Often times, we hear complaints about all of the time wasted posting pictures and updates on social media channels only to gather one or two likes and maybe a comment. It makes business owners feel like they are throwing…