Social media is a cheap and effective way to market your business. And despite some negative press, Facebook is still king with more than 2.23 billion monthly users. Using Facebook for business may seem difficult, because its rules and algorithms change frequently, which makes it hard to keep up with best practices. However, when Facebook…
Having an effective social media strategy can take your business to the next level. It helps legitimize your business, reach potential customers and promote your brand. While every business should be on at least one social media platform, social media can sometimes be overwhelming. It can be hard to keep up with the never-ending updates…
Ever stop and wonder what makes a brand like Coca-Cola one of the most recognized English words in the world? Think I’m just blowing smoke? I’m not. Coca-Cola, along with their original and still most popular product “Coke” are equally considered the second most popular words on the planet, next to the word okay or…
With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep…