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Tag: difference


The Difference Between a Good Brand and a Great Brand? Consistency.

Every company has a brand, whether they make it a priority or not. Simply defined, a brand is what people think about you – the impressions they have when hearing or seeing your name. In most cases your brand is reflected initially in your logo mark, then supported by your messaging. These experiences influence attitudes and opinions about your company, nonprofit, school, product, service, etc. A good brand is built over time and requires thought, strategy and consistent implementation. For the purposes of this article, I’m going to assume you have a......

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