How To Use Social Media To Supercharge Your Inbound Marketing Strategy

Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on…

The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? What can you do to influence their decision-making process? Take social media engagement, for…