Local Businesses Will Need Websites More than Ever in 2019! As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even…
Using social media to build a better brand and engage with consumers is a special opportunity that content marketers shouldn’t take lightly. Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to…
Every wonder why small business website design seems to be behind the times? As the Internet landscape evolves, good website design has become a key factor to all businesses from startups and small businesses, to brands and large websites. Large businesses boast iconic images and initially unknown brands are skyrocketing to worldwide recognition, while startups…
Whatever the goal of your website is, whether to sell products, let customers make appointments to see you, generate new leads, or simply to raise awareness of your brand, there are some core principles that every website build should follow. While there are a number of technically sound best practices every business owner should keep…
Every company has a brand, whether they make it a priority or not. Simply defined, a brand is what people think about you – the impressions they have when hearing or seeing your name. In most cases your brand is reflected initially in your logo mark, then supported by your messaging. These experiences influence attitudes…
While you hear the term more in relation to for-profit businesses, branding is an important element of success for nonprofit organizations too. Your brand is what people think about when they think of your nonprofit. This impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence…
Ever stop and wonder what makes a brand like Coca-Cola one of the most recognized English words in the world? Think I’m just blowing smoke? I’m not. Coca-Cola, along with their original and still most popular product “Coke” are equally considered the second most popular words on the planet, next to the word okay or…
With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep…
Brand standardization sometimes gets a bad rap. Some people think the process boring and bland. When done well, however, standardizing your brand can be invigorating. Revamping your logo, crafting your message and figuring out how best to communicate it to the world is an act of empowerment and a great way to stay on top…
Branding is an important marketing tool used to stimulate recognition. When a product, service, person or place is branded, it develops a personality and a reputation. A successful branding campaign results in a name, design, logo or other recognizable symbol that stands out among its competitors. Product Products enjoy some of the most common types…
Your brand is firmly attached to every facet of your outward identity. Everything that influences the public’s impression of your business becomes a part of that identity so it is vital that your brand remains both consistent and easily recognizable. Many companies underestimate the importance of brand consistency and how it impacts their global success.…
Every company dreams of having a powerhouse brand that dominates their market space. However, it takes time to build your brand, not just in your market space but among your target audience. Your customers are ultimately what will enhance your brand’s reputation and elevate you in the public eye. You need to develop a strong…
By now, you’ve heard about content marketing, but if you haven’t invested in it yet, it might be because you’re skeptical of the long-term benefits; reluctant to invest heavily in what might turn out to be a fad. You might be intimidated by your perceived complexity of the strategy, afraid to dive in if you…
Every company selling a product or service is out there to market a brand, whether that company is a large multinational organization or a medium-sized business. This brand needs to be easily distinguishable from the competition, and create clearly identifiable, positive associations. A brand management portal (also commonly referred to as a “brand center”, or “brand…