Chances are, by now you’ve heard of ChatGPT, the generative AI app that has received attention for its conversational and human-like responses to queries. Launched by OpenAI toward the end of last year, the chatbot uses a language processing model to predict responses that are eerily reflective of human speech and take mere seconds to…
Don’t know what to say on your business social media accounts during this outbreak? We answer all of your questions about your tone and brand voice on social, what to post and how to respond to social media comments during these trying times. Tensions are rising about the Coronavirus, and it is clearly the topic…
Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on…
Over the years, I have worked with companies who block access to all social media platforms within their network. This move was probably intended to keep employees focused on their work. However, the marketing, HR, and sales teams really needed access to these networks! No, I’m not talking about encouraging everyone to go waste their…
If you aren’t researching current and future social media trends as a way to enhance your marketing strategy, you are likely losing out a huge opportunity to create conversions, build your email list and improve your lead generation. That’s because social media is one of the best ways to leverage your business, with about 3.5…
As marketers, we all tend to think that our content is always great. We provide value in a fun, memorable way, speaking to our audience in a manner that they enjoy. While it would be great if that were true, the sad reality is that if we aren’t careful, our content can do more harm…
Meet A Mom: Jess Meet A Mom HI! Im Jess Stoffel, owner of Epic Media Inc., an internet marketing company specializing in website design, SEO and social media marketing. I grew up in the Detroit area and moved to Evanston in 2006 after I graduated from Oakland University. In Evanston, I met my husband Chuck…
Nearly 3 of every 4 small businesses plans to invest in social media marketing this year. That finding stands out in a new survey from The Manifest. It’s called How Small Businesses Use Digital Marketing Channels in 2019. 2019 Social Media Statistics The study also found these interesting data points: Nearly all small businesses (95%)…
Business owners have shared how they have been affected by an outage of Facebook’s products. People across the world were unable to access Facebook, Instagram, Messenger and Whatsapp for about 14 hours. Photo-sharing app Instagram announced it was back up and running, but users are still having difficulty accessing Facebook, according to Down Detector. People…
Social media marketing is now without a doubt one of the most powerful tools out there. Networks like Facebook, Twitter, and Instagram are up 13 percent on users when compared to 2017. The total number of people across all networks is estimated to be around 3.196 billion — yes, with a B. When it comes…
Using social media to build a better brand and engage with consumers is a special opportunity that content marketers shouldn’t take lightly. Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to…
Following a number of big announcements for the marketing industry in the second half of 2018, the coming 12 months will see significant pieces fall into place, with hiring expected to start for Amazon’s HQ2 in New York City, major marketing deals coming to fruition and legacy brands accelerating their focus on direct services to…
There are so many fascinating stories and innovations when it comes to social media in 2019—and by “stories” we don’t just mean the mixed media, disappearing content that is sweeping the digital landscape. In 2018, artificial intelligence (AI) and augmented reality (AR) began to take off and major catastrophes caused online hesitation—think: data breaches by…
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right?Well it’s 2018 and not much of the same logic applies today. With 30% of millennial’s saying they engage with a brand on social…
Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a thriving cake business on Instagram.…
Social media is a cheap and effective way to market your business. And despite some negative press, Facebook is still king with more than 2.23 billion monthly users. Using Facebook for business may seem difficult, because its rules and algorithms change frequently, which makes it hard to keep up with best practices. However, when Facebook…
Having an effective social media strategy can take your business to the next level. It helps legitimize your business, reach potential customers and promote your brand. While every business should be on at least one social media platform, social media can sometimes be overwhelming. It can be hard to keep up with the never-ending updates…
How Significant Is Social Media For A Business? If this is a question you’ve been asking, then prepare to be blown away. Social networking has permeated the very fabric of society — users’ posts can help dictate trends and influence consumers’ decisions. There were 3.3 billion active social media users as of July 2018, and…
Unless you’ve been hiding under a rock for the past few years, you will have witnessed the rapid growth of social media impacting all aspects of how marketers reach and interact with their audiences. In fact, more than 3 billion people use social media each month – that’s 42 per cent of the total global…
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring…