Most social media marketers know that their jobs can be hectic. With customers using social media 24/7, and with so many platforms to use, where policies and best practices seem to change daily, comparing social media marketing to yoga might sound like a stretch (no pun intended). But it’s not. Here are six ways you can find your social media Zen.
Strength
Yoga is a great way to help strengthen your body. And just like a pose to tone up your tummy, you need a strong core to get started on a successful social media campaign. Brands cannot “do” social media just to do it. Before the first line of content gets written, objectives and goals must be well laid out. Ask yourself:
• Why are we using social media?
• What do we want to accomplish?
• Who do we want to reach?
• How do we reach them?
• Where do we reach them?
• Do we have enough time and resources to not only allocate to social media but also to do it consistently well?
A solid plan with proper goals will lead to a strong and successful campaign.
Alignment
Proper alignment in yoga not only allows students to really feel the benefit of the pose, but it also helps to keep them safe and free from injury. Your social media marketing goals need to be in alignment with your brand’s voice, the content being produced and, most importantly, with the audience’s expectation and perception of your brand. If they are not all cohesive and aligned, your brand messaging will be mixed and confusing to consumers, and you just might hurt your brand image.
Balance
Tree pose, where you’re standing on one leg with the other leg bent, foot pressed flat against the standing leg’s inner thigh, is a tough pose for many. Balance is hard on one leg, just like balancing a career and life is hard in reality. However, balancing your social media content should not be.
Ensure that your content is a mix of promotional, educational, fun and even includes behind-the-scenes posts that keep readers and viewers engaged. Think of social media like walking into a bar with friends. You don’t automatically try to start selling your friends and bar patrons a product. If you do talk about your product or brand, it should come up naturally, organically. No one really enjoys in-your-face, “salesy” promotions.
Be transparent, have fun and show the story behind your brand. People are more apt to buy and become brand loyal when they either identify with the brand or get to know it more than just as a flashy logo. It’s OK to push out a promotional piece of content, just review your content calendar to ensure that you have a balance of other types of content, too, and that anything you push out is in alignment with your goals and objectives.
Read the full article at: Forbes.com
