New Year, New Design: Five Important Reasons to Update Your Website
The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Year’s resolutions for your website. You may know you need a redesign and have been putting it off for months, or maybe you aren’t sure if your website needs an upgrade. We’ve put together a list of some of the top reasons you should be considering a website overhaul:
You Aren’t Seeing Results
This is a perfect time to look at your website’s effectiveness in terms of conversions and traffic to your key product or service pages. Are your calls-to-action leading to the results you want? Is it attracting the right visitors? Look at how you can assist your customers on your site so that they have the best, most streamlined experience possible.
Your Business Strategy Has Changed
Make sure your site aligns with your company goals and strategies. Part of your business may have changed, and your website needs to be updated to reflect that. Take a look at your products or service offerings to make sure their descriptions are updated and shown in the most effective ways. Today’s digital consumers want answers fast and knowledge at hand. Make sure visitors are able to easily access the most important information about your business.
Your Competition’s Site Has Changed
Competitive action is also key to keep in mind as you think about reasons to redesign your website. The competition might be stepping up its web process, and it’s time for you to do the same. Visit your competitor’s web pages. Have they streamlined their site or made major upgrades? Even small improvements may put their business ahead of yours in the minds of potential new customers.
Your Site Isn’t Mobile-Friendly
This is one of the most important reasons to consider a redesign. Go to your website on a cell phone. Is your website as effective on a mobile device as it is on a desktop? Is your phone number easy to access? Is it easy for visitors to complete forms on your site? If your site is more than two years old, it probably doesn’t conform with a mobile browser. Failure to recognize and respond to this trend could be costing your business some serious cash. Redoing your site so that it is just as effective for mobile users is incredibly important for your ROI.
Your Current Site Doesn’t Reflect Your Brand
Take a hard look at your site to see if it truly reflects what you are trying to communicate as a brand. Your website will be the first time many customers interact with your company, and you want to make sure that you are making a stellar first impression. Your site should allow your business to stand out.
A redesign of your site can kick off business in the New Year and set the tone for the year. Aren’t sure where to start? Contact us for a free website evaluation.
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