If you own a business of any kind, you’ll inevitably be faced with the ever important question: should your business be on Google? Now, we’re not just talking about showing up in Google search results, because every business should be doing that, but rather, we’re talking about creating a Google My Business listing. While the…
Meet A Mom: Jess Meet A Mom HI! Im Jess Stoffel, owner of Epic Media Inc., an internet marketing company specializing in website design, SEO and social media marketing. I grew up in the Detroit area and moved to Evanston in 2006 after I graduated from Oakland University. In Evanston, I met my husband Chuck…
Nearly 3 of every 4 small businesses plans to invest in social media marketing this year. That finding stands out in a new survey from The Manifest. It’s called How Small Businesses Use Digital Marketing Channels in 2019. 2019 Social Media Statistics The study also found these interesting data points: Nearly all small businesses (95%)…
Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase. Human psychology plays a massive role in determining the kind of experience a visitor to your site has. Website design optimization that makes use of the principles of psychology and…
Social media marketing is now without a doubt one of the most powerful tools out there. Networks like Facebook, Twitter, and Instagram are up 13 percent on users when compared to 2017. The total number of people across all networks is estimated to be around 3.196 billion — yes, with a B. When it comes…
Local Businesses Will Need Websites More than Ever in 2019! As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even…
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?…
There are so many fascinating stories and innovations when it comes to social media in 2019—and by “stories” we don’t just mean the mixed media, disappearing content that is sweeping the digital landscape. In 2018, artificial intelligence (AI) and augmented reality (AR) began to take off and major catastrophes caused online hesitation—think: data breaches by…
The Internet has been around for quite some time already. Just like any invention, it keeps evolving. Network speeds get faster and we can now connect to the World Wide Web using a variety of devices – from desktop computers to mobile phones and even watches. Naturally, together with the technological evolution, the needs and…
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right?Well it’s 2018 and not much of the same logic applies today. With 30% of millennial’s saying they engage with a brand on social…
Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a thriving cake business on Instagram.…
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve) rankings and traffic. Unfortunately, in the…
How Significant Is Social Media For A Business? If this is a question you’ve been asking, then prepare to be blown away. Social networking has permeated the very fabric of society — users’ posts can help dictate trends and influence consumers’ decisions. There were 3.3 billion active social media users as of July 2018, and…
Unless you’ve been hiding under a rock for the past few years, you will have witnessed the rapid growth of social media impacting all aspects of how marketers reach and interact with their audiences. In fact, more than 3 billion people use social media each month – that’s 42 per cent of the total global…
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring…
Every wonder why small business website design seems to be behind the times? As the Internet landscape evolves, good website design has become a key factor to all businesses from startups and small businesses, to brands and large websites. Large businesses boast iconic images and initially unknown brands are skyrocketing to worldwide recognition, while startups…
Most businesses and startups make the mistake of focusing on marketing last. They put in on the backburner until they can no longer avoid it and realize they do need to invest in marketing. What’s the point of having a company if no one has heard of it? Here are 5 reasons social media is…
In today’s digital age, maintaining a social media presence is paramount to the success of your business. If you are indifferent towards the use of social media to leverage your marketing objectives, you could hinder your business’ overall growth. Online communities have been a part of the internet since its inception. Social media has become…
Whatever the goal of your website is, whether to sell products, let customers make appointments to see you, generate new leads, or simply to raise awareness of your brand, there are some core principles that every website build should follow. While there are a number of technically sound best practices every business owner should keep…
Opinion: It isn’t as easy or straightforward as people are inclined to believe To most of the billions of people who use social media applications to keep in touch with friends and family members, social media marketing might seem like a pretty easy gig. It’s certainly proving to be an exciting career, especially for newcomers.…