When we talk about website design, we tend to focus on design elements and branding best practices. While these components are crucial to the look and feel of a B2B website, it’s also important to take a high-level, strategic approach to a new web design. As such, in this blog, we’ll be focusing on general website design concepts that are relevant to all successful web designs. #1: Focus on potential clients but don’t forget your current clients When redesigning a B2B website, it’s imperative to keep both your existing audience/clientele in mind......
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