Up to 70 percent of B2B content goes unused due to a variety of factors. Don’t let your content be among that (alarmingly high) percentage. The digital landscape is cluttered with published B2B content, and savvy marketers naturally want to make a splash of their own. But consider this: 60 to 70 percent of B2B content goes unused due to a variety of factors, from disorganization to a lack of resources. Don’t let your content be among that (alarmingly high) percentage. Here are some tips for refreshing your marketing strategy this year. 1.......
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