Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your…
Brand Management
This year is an exciting time for website trends. It is imperative that marketing agencies stay on top of the latest web design trends, ensuring clients receive the most modern,…
Over the years, I have worked with companies who block access to all social media platforms within their network. This move was probably intended to keep employees focused on their…
Business owners have shared how they have been affected by an outage of Facebook’s products. People across the world were unable to access Facebook, Instagram, Messenger and Whatsapp for about…
Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s…
Using social media to build a better brand and engage with consumers is a special opportunity that content marketers shouldn’t take lightly. Is your brand being represented the way it…
As we conduct more and more of our daily business interactions online, it’s never been more critical to offer users a seamless, frictionless digital experience that aligns with their daily…
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on…
Following a number of big announcements for the marketing industry in the second half of 2018, the coming 12 months will see significant pieces fall into place, with hiring expected…
Unless you’ve been hiding under a rock for the past few years, you will have witnessed the rapid growth of social media impacting all aspects of how marketers reach and…
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re…
You’ve probably heard it before: To get recruited, you need to create your online recruiting profile, or your athletic resume. But is it really necessary? If I’m good enough won’t…
In today’s digital age, maintaining a social media presence is paramount to the success of your business. If you are indifferent towards the use of social media to leverage your…
Whatever the goal of your website is, whether to sell products, let customers make appointments to see you, generate new leads, or simply to raise awareness of your brand, there…
Opinion: It isn’t as easy or straightforward as people are inclined to believe To most of the billions of people who use social media applications to keep in touch with…
Consistency is a golden-rule in design. To provide a quality experience to your users it is essential that you are consistent in both design and content of your websites. Consistency…
Every company has a brand, whether they make it a priority or not. Simply defined, a brand is what people think about you – the impressions they have when hearing…
While you hear the term more in relation to for-profit businesses, branding is an important element of success for nonprofit organizations too. Your brand is what people think about when…
Ever stop and wonder what makes a brand like Coca-Cola one of the most recognized English words in the world? Think I’m just blowing smoke? I’m not. Coca-Cola, along with…
With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company…