Consistency is a golden-rule in design. To provide a quality experience to your users it is essential that you are consistent in both design and content of your websites. Consistency is the biggest factor that separates a negative experience from a positive one. Consistency 1. Logical coherence and accordance. 2. A harmonious uniformity or agreement…
Details
Hundreds of new custom-made and template-based websites are being launched every day. Many business owners are facing the question of whether or not to invest their time and money into a custom-made website. After working with both custom and template-based sites, I can say that for a company to thrive in a competitive market, custom…
Details
Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to…
Details
Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to them. And while everything in social media tends to hinge on a bunch of independent factors, there are some universal, core building blocks which you need to have in place to ensure that…
Details
Allocating dollars to social advertising is a great idea – even amid rising competition, the cost per result for social advertising campaigns is by far the best, in comparison to other forms of digital advertising. The key, of course, is to have a strong strategy, which requires a little more thinking, a little more forward…
Details
Content marketing should definitely be one of the arrows in your services marketing quiver. Content marketing has become a major component of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly is content marketing, and…
Details
Social media marketing has been on the minds of marketers since the rise of Facebook and Twitter more than a decade ago, but its most stubborn opponents still view it with the same resentment, and the same argument: it’s not a profitable strategy. To their credit, social media marketing isn’t a money-making miracle machine. Accumulating…
Details
When it comes to converting leads, it’s not just your marketing strategies that matter. In fact, your strategies will amount to nothing without a good website design. According to one study on health websites, 94 percent of comments revealed that design elements of a page heavily influenced the trust of its visitors. The following are…
Details
If you are launching your business on a shoestring budget, you may think the cost of a web designer doesn’t fit into your plan. Even if HTML and CSS look like alphabet soup to you, drag and drop website-building interfaces make it possible for non-coders to build their own websites. That may be a good…
Details
Every business owner wants a website that encourages visitors to take the next step: buy or contact. This step is called conversion, and it’s the moment your lead converts to become a customer. If your website has a lot of traffic but few conversions, you need to identify why. It’s true that many factors may contribute to…
Details
The renewed excitement that comes with the dawning of a new year is infectious. It’s time to channel that energy and formulate New Year’s resolutions for your website. You may know you need a redesign and have been putting it off for months, or maybe you aren’t sure if your website needs an upgrade. We’ve…
Details
Social media, like technology, is everchanging. The industry evolves every day, and it can be difficult for companies to keep up. However, digital marketing is crucial for the ongoing success of businesses. “Social media has undoubtedly become a critical platform for marketers,” said E.J. McGowan, vice president and managing director of Campaigner. According to a digital…
Details
How do you plan on socializing next year? How do you plan on reaching your target audience, who will be socializing with each other, next year? By default, we underestimate how our lives will change in the future. We tend to think of next year as ending more or less the same as this year…
Details
Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or…
Details
In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for brand strength – a sense of social advocacy both internally and externally is necessary for companies who want to develop a strong online reputation. What Is a Social Advocacy Program? A…
Details
A website update can be a lot of work, damned expensive or both. For that reason, a lot of us find many reasons (any reason) to put it off. The thing is, ultimately that might cost you more money than it saves. After all, as the market changes, user’s expectations shift. And as they come…
Details
The blessing and curse of social media marketing is how fast it changes and evolves – and alot can change in just 12 months. Since we’re in the middle of our strategic planning for 2018, we thought we’d outline some of the top social media marketing trends we think brands need to watch for in…
Details
Predictions season is coming, which means you can expect to read an array of opinions on what to expect in digital marketing, what trends to watch, and which platforms to be active on. Getting in ahead of the pack, this week, we’re publishing our predictions on what’s coming next for all the major social platforms in…
Details
According to the 2016 Small Business Technology Impact Study, small business owners should have a business website and social media involvement if they want to be successful. The study, which was conducted by Time Warner Cable Business Class, examined the ways in which consumers decide which businesses they’ll choose to buy from. “It’s no secret…
Details
A website is a set of web pages that shows valuable information and allows businesses to interact with customers, including potential customers. According to a research published in Behavior And Information Technology, visual appeal of a website plays a vital role in making a user stay on the site. This was justified by conducting three…
Details