It’s the time of year when marketers alike attempt to forecast the foreseeable future. As 2024 nears, we spend considerable time and effort planning and preparing how to best reach and connect with audiences and how to make a lasting and impactful impression. Anticipating future marketing trends is a crucial and valuable part of the…
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Google has confirmed the rollout of its latest core algorithm update, dubbed the “October 2023 Core Update.” This marks the third core update to Google’s search ranking systems this year, following the March and August core updates. As with previous core updates, the changes are expected to take multiple weeks to complete. It’s normal to…
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Hey there, fellow tech enthusiasts! Today, we’re diving headfirst into a topic that’s been buzzing like crazy in the tech world: the future of AI and how it might snatch up some of our beloved human jobs. But don’t worry, I promise it’s not all doom and gloom. We’ll also chat about how this brave…
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Chances are, by now you’ve heard of ChatGPT, the generative AI app that has received attention for its conversational and human-like responses to queries. Launched by OpenAI toward the end of last year, the chatbot uses a language processing model to predict responses that are eerily reflective of human speech and take mere seconds to…
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Don’t know what to say on your business social media accounts during this outbreak? We answer all of your questions about your tone and brand voice on social, what to post and how to respond to social media comments during these trying times. Tensions are rising about the Coronavirus, and it is clearly the topic…
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In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced…
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Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on…
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This year is an exciting time for website trends. It is imperative that marketing agencies stay on top of the latest web design trends, ensuring clients receive the most modern, functional designs that appeal to mass audiences. While we are all drawn to attractive websites, it takes more than just a pretty design to draw…
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Over the years, I have worked with companies who block access to all social media platforms within their network. This move was probably intended to keep employees focused on their work. However, the marketing, HR, and sales teams really needed access to these networks! No, I’m not talking about encouraging everyone to go waste their…
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If you aren’t researching current and future social media trends as a way to enhance your marketing strategy, you are likely losing out a huge opportunity to create conversions, build your email list and improve your lead generation. That’s because social media is one of the best ways to leverage your business, with about 3.5…
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If you own a business of any kind, you’ll inevitably be faced with the ever important question: should your business be on Google? Now, we’re not just talking about showing up in Google search results, because every business should be doing that, but rather, we’re talking about creating a Google My Business listing. While the…
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As marketers, we all tend to think that our content is always great. We provide value in a fun, memorable way, speaking to our audience in a manner that they enjoy. While it would be great if that were true, the sad reality is that if we aren’t careful, our content can do more harm…
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Meet A Mom: Jess Meet A Mom HI! Im Jess Stoffel, owner of Epic Media Inc., an internet marketing company specializing in website design, SEO and social media marketing. I grew up in the Detroit area and moved to Evanston in 2006 after I graduated from Oakland University. In Evanston, I met my husband Chuck…
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Nearly 3 of every 4 small businesses plans to invest in social media marketing this year. That finding stands out in a new survey from The Manifest. It’s called How Small Businesses Use Digital Marketing Channels in 2019. 2019 Social Media Statistics The study also found these interesting data points: Nearly all small businesses (95%)…
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Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase. Human psychology plays a massive role in determining the kind of experience a visitor to your site has. Website design optimization that makes use of the principles of psychology and…
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Business owners have shared how they have been affected by an outage of Facebook’s products. People across the world were unable to access Facebook, Instagram, Messenger and Whatsapp for about 14 hours. Photo-sharing app Instagram announced it was back up and running, but users are still having difficulty accessing Facebook, according to Down Detector. People…
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Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting. You likely outline and practice…
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Social media marketing is now without a doubt one of the most powerful tools out there. Networks like Facebook, Twitter, and Instagram are up 13 percent on users when compared to 2017. The total number of people across all networks is estimated to be around 3.196 billion — yes, with a B. When it comes…
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Local Businesses Will Need Websites More than Ever in 2019! As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even…
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Using social media to build a better brand and engage with consumers is a special opportunity that content marketers shouldn’t take lightly. Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to…
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