3 Content Marketing Tips for Your Service Business

Content marketing should definitely be one of the arrows in your ser­vices marketing quiver. Content marketing has become a major com­ponent of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly is content marketing, and…

10 Tips for Web Design That Drives Sales

Every business owner wants a website that encourages visitors to take the next step: buy or contact. This step is called conversion, and it’s the moment your lead converts to become a customer. If your website has a lot of traffic but few conversions, you need to identify why. It’s true that many factors may contribute to…

Get Ahead: The Future of Social Media Marketing

Social media, like technology, is everchanging. The industry evolves every day, and it can be difficult for companies to keep up. However, digital marketing is crucial for the ongoing success of businesses. “Social media has undoubtedly become a critical platform for marketers,” said E.J. McGowan, vice president and managing director of Campaigner. According to a digital…

Reasons To Have A Good Website Design

A website is a set of web pages that shows valuable information and allows businesses to interact with customers, including potential customers. According to a research published in Behavior And Information Technology, visual appeal of a website plays a vital role in making a user stay on the site. This was justified by conducting three…

The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? What can you do to influence their decision-making process? Take social media engagement, for…