Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to them.
And while everything in social media tends to hinge on a bunch of independent factors, there are some universal, core building blocks which you need to have in place to ensure that your business gets the most out of its social media initiatives.
In this post, I’ll review eight elements behind every successful social media strategy – and why they’re so important.
1. Social Media Audits
A great social media strategy is built on big-picture mentality – beyond thinking about what you want each individual post to do, you need to look at the overall state of your social media presence before you can move forward.
Make a habit of conducting regular social media audits on your channels. A self-audit can help you catch inconsistencies, learn more about what campaigns worked (or not), review benchmarks, and maybe even set new goals, enabling you to consistently improve your social media strategy.
You can read more about how to conduct a social media audit in this post.
2. Clear Goals
Defining clear goals before you begin any campaign or building a strategy can help you keep track of progress, and identify points at which you may need to ramp up efforts.
Focusing on clear goals will give you and your team direction on where to concentrate your energy, and it’s key to have a defined focus to unite your overall efforts.
3. Clear Understanding of the Brand’s Audience
Getting to know your audience in the most in-depth way possible is also essential to creating social media content which truly resonates with your potential followers and customers.
Ask your audience what their pain points are, find out what publications they read, and where they hang out, how much they make. The more you know, and the clearer the picture of your target audience, the better.
Figuring out these details will help you come up with ways to connect with and build a more engaged community.
4. The Right Platforms
Here, I’m referring to the right social media network(s) for your business, and becoming well versed in how those platforms work.
You should also know that just because a network is popular, that doesn’t mean it’ll be a good fit for your target audience, or your internal capabilities.
Read the full article at: socialmediatoday.com
