How Often to Blog and Why It Matters

Every blogger is always trying to figure out the perfect formula for how often to blog, and the pay-off from the effort of each published blog post. Unfortunately, the answer is going to be different for every blogger. Factors include what the industry is, whether you’re part of a B2B or B2C company, and the…

Four steps of strategic brand management

Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take the brand equity of the company to new heights through sequential steps which add value to the brand and ultimately position the…

What Are Types of Branding?

Branding is an important marketing tool used to stimulate recognition. When a product, service, person or place is branded, it develops a personality and a reputation. A successful branding campaign results in a name, design, logo or other recognizable symbol that stands out among its competitors. Product Products enjoy some of the most common types…

5 Reasons Your Small Business Needs Content Marketing

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid getting skipped over or ignored, savvy digital…

5 Major Benefits of a Strong Brand

Every company dreams of having a powerhouse brand that dominates their market space. However, it takes time to build your brand, not just in your market space but among your target audience. Your customers are ultimately what will enhance your brand’s reputation and elevate you in the public eye. You need to develop a strong…

The Top 10 Benefits of Content Marketing

By now, you’ve heard about content marketing, but if you haven’t invested in it yet, it might be because you’re skeptical of the long-term benefits; reluctant to invest heavily in what might turn out to be a fad. You might be intimidated by your perceived complexity of the strategy, afraid to dive in if you…