Why is SEO Important for My Business?

You already know that having an online presence impacts the success of your business operation.  One point that you may not be particularly clear on is the role that search engine optimization (SEO) plays in that process. Even though the major search engines are constantly updating the algorithms they use to prioritize searches, SEO is…

The Top 10 Benefits Of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has developed a reputation by some…

10 Lesser-Known Facebook Ad Features (and Why You Should Use Them)

Facebook has a ton of features for its advertising platform, including precise targeting (via seemingly endless user data points) and automated assistance, all of which help to make advertising on on the platform increasingly efficient and effective – and arguably, unrivaled. Some of these features are naturally more well-known than others, though, which means that other, effective options can be overlooked,…