In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for brand strength – a sense of social advocacy both internally and externally is necessary for companies who want to develop a strong online reputation. What Is a Social Advocacy Program? A…
A website update can be a lot of work, damned expensive or both. For that reason, a lot of us find many reasons (any reason) to put it off. The thing is, ultimately that might cost you more money than it saves. After all, as the market changes, user’s expectations shift. And as they come…
The blessing and curse of social media marketing is how fast it changes and evolves – and alot can change in just 12 months. Since we’re in the middle of our strategic planning for 2018, we thought we’d outline some of the top social media marketing trends we think brands need to watch for in…