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June 28, 2017

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The Difference Between a Good Brand and a Great Brand? Consistency.

Brand ManagementBy adminJune 28, 2017

Every company has a brand, whether they make it a priority or not. Simply defined, a brand is what people think about you – the impressions they have when hearing or seeing your name. In most cases your brand is reflected initially in your logo mark, then supported by your messaging. These experiences influence attitudes…

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