Every company has a brand, whether they make it a priority or not. Simply defined, a brand is what people think about you – the impressions they have when hearing or seeing your name. In most cases your brand is reflected initially in your logo mark, then supported by your messaging. These experiences influence attitudes…
A high-quality, well-functioning website is an absolute must in today’s business world. It can market your company, draw in new leads and, in most cases, bring in more sales and revenues in the long term. And for small businesses, it’s even more crucial. With a limited budget and not much cash for marketing and advertising,…
While you hear the term more in relation to for-profit businesses, branding is an important element of success for nonprofit organizations too. Your brand is what people think about when they think of your nonprofit. This impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence…
Three years ago, Scott Fitch couldn’t believe what he was hearing. A college coach recruiting two of his Fairport High School boys basketball players called to say how much he liked what he saw after watching them play an AAU game, and that he thought both were good enough to see court time on his…
Back in April, Instagram reported that it now has more than 700 million monthly active users, and that it’s growing faster than ever. But many of the surrounding comments on the back of this noted that many of the profiles on Instagram are bots, artificially inflating people’s follower and Like counts for a fee, in…
I find it amusing that many in the inbound and content marketing space look down upon pay per click advertising almost as if it’s a black sheep in a world full of perfect marketing practices, never to be “fooled with” by such skillful (and altruistic) professionals. Let me be blunt for a second: If anyone…
You already know that having an online presence impacts the success of your business operation. One point that you may not be particularly clear on is the role that search engine optimization (SEO) plays in that process. Even though the major search engines are constantly updating the algorithms they use to prioritize searches, SEO is…