Facebook has a ton of features for its advertising platform, including precise targeting (via seemingly endless user data points) and automated assistance, all of which help to make advertising on on the platform increasingly efficient and effective – and arguably, unrivaled. Some of these features are naturally more well-known than others, though, which means that other, effective options can be overlooked,…
With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep…
The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Some might go as far as to suggest content marketing has become the most effective way to build a business. The word content is confusing enough…
If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools. While it’s true many social media tools offer the opportunity to connect with global audiences, they’re also great for driving local business when used in a targeted…
Do you own a local small business, such as a retail store, hotel, or restaurant? Would you like internet marketing tips that are tailored specifically to local businesses?In this article, we cover six internet marketing ideas to get new customers and clients for your local small business. Some of these tips you will probably not…
As a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service. If you get your website designed wrong, you can…
Brand standardization sometimes gets a bad rap. Some people think the process boring and bland. When done well, however, standardizing your brand can be invigorating. Revamping your logo, crafting your message and figuring out how best to communicate it to the world is an act of empowerment and a great way to stay on top…
Every blogger is always trying to figure out the perfect formula for how often to blog, and the pay-off from the effort of each published blog post. Unfortunately, the answer is going to be different for every blogger. Factors include what the industry is, whether you’re part of a B2B or B2C company, and the…
Social media can make a big difference for small businesses at a low marketing cost. According to Social Media Examiner’s seventh annual Social Media Marketing Industry Report, 92 percent of marketers working with small businesses (between two and 10 employees) agree or strongly agree that social media is crucial to their marketing efforts. Within two…
Welcome to the digital age, where content marketing is a must for anyone starting a new venture. The idea of content marketing can be overwhelming for some, especially for those who have little or no experience with it. My advice has always been to read as much as you can before jumping into the field;…
Is Your Social Presence Cringeworthy or Commendable? Have you ever come across a company’s social media presence that seemed too personal… or too robotic? We’ve all seen it once or twice – or perhaps a few dozen times. All too often, these underwhelming social media fails stand out much more than brands that are doing everything…
It’s easy to get caught up in the latest and greatest marketing techniques as more and more come our way, but it’s always important to take a step back and make sure that you have a good foundation in place and none of your previous tactics are slipping. In local marketing, businesses put a lot…