Up to 70 percent of B2B content goes unused due to a variety of factors. Don’t let your content be among that (alarmingly high) percentage. The digital landscape is cluttered with published B2B content, and savvy marketers naturally want to make a splash of their own. But consider this: 60 to 70 percent of B2B…
Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take the brand equity of the company to new heights through sequential steps which add value to the brand and ultimately position the…
Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago. It’s clear now that social media marketing is…
Branding is an important marketing tool used to stimulate recognition. When a product, service, person or place is branded, it develops a personality and a reputation. A successful branding campaign results in a name, design, logo or other recognizable symbol that stands out among its competitors. Product Products enjoy some of the most common types…
I’ve heard the excuses a million times: “I’m just a tiny business… Why would I need to build a website?” “Designing a website sounds like so much work… Would it be worth it?” “Why bother? My customers probably won’t even look at it.” The truth is, many small businesses should have a website. This isn’t…
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your…
Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid getting skipped over or ignored, savvy digital…
Your brand is firmly attached to every facet of your outward identity. Everything that influences the public’s impression of your business becomes a part of that identity so it is vital that your brand remains both consistent and easily recognizable. Many companies underestimate the importance of brand consistency and how it impacts their global success.…
By now, most local business owners are aware of how crucial it is to incorporate social media into their digital marketing efforts. But what many don’t know is which social media platforms and review sites are best suited for their unique industry and type of business. When it comes to developing a digital marketing strategy,…
Local LOCM +% businesses today are in a unique position. On the one hand, they are no longer the “only” shop in town, as customers have more options than ever before thanks to the ubiquity of e-commerce. On the other hand, local businesses can now compete with the big box retailers without having to match…
Every company dreams of having a powerhouse brand that dominates their market space. However, it takes time to build your brand, not just in your market space but among your target audience. Your customers are ultimately what will enhance your brand’s reputation and elevate you in the public eye. You need to develop a strong…
By now, you’ve heard about content marketing, but if you haven’t invested in it yet, it might be because you’re skeptical of the long-term benefits; reluctant to invest heavily in what might turn out to be a fad. You might be intimidated by your perceived complexity of the strategy, afraid to dive in if you…
Did you know that Facebook now has more active users than China’s entire population – which is estimated to be 1.4 billion? With 1.5 billion users, Facebook is certainly a force to contend with and it goes without saying that if you are not marketing on Facebook for business then you are losing out…
Responsive web design is a relatively new standard in how modern websites are designed; it allows web page content to move around on a screen automatically to adjust for just about any screen size. This makes websites more accessible for a wide range of internet-connected devices. In other words –no one is left out. When…
You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you. The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly: Content marketing is a…
My website is fine! Why would I want to waste the money on a new one? Have you heard someone say this recently? Worse, have you said it yourself? Now may be the best time to invest in a new website. Here are eight more reasons why you should probably pull the trigger: 1. Site is…
One of the hardest things for business owners to measure is the ROI of social media marketing. Often times, we hear complaints about all of the time wasted posting pictures and updates on social media channels only to gather one or two likes and maybe a comment. It makes business owners feel like they are throwing…