Every company selling a product or service is out there to market a brand, whether that company is a large multinational organization or a medium-sized business. This brand needs to be easily distinguishable from the competition, and create clearly identifiable, positive associations. A brand management portal (also commonly referred to as a “brand center”, or “brand…
As a business owner, you want your company to succeed. Investing in marketing is vital to that success, but many small businesses can’t splurge on — or spare the time for — high-priced advertising campaigns. A report by Brandmuscle, local marketing software company, found that nearly half of the 860 small businesses surveyed spend $5,000…
Marketing is one of those areas that make or break many small businesses in particular. Competing with some of the larger brand name companies in the same industry who can offer lower costs, whether marginally or substantially, is no easy task. One thing that has leveled the playing field with those larger corporations is the…
Having a professionally built website is not only beneficial, but necessary if you want to stand out amongst your competition. In today’s technology age, people are not searching for you in phone books anymore. Potential clients are Googling you, searching your website for contact information, and comparing your website to competitor’s in order to determine…
There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms…
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